About Gabriel
Developer by trade. Strategist by necessity. Curious by default.
I am Gabriel Pacheco. I design and build digital projects from Barcelona, connecting web development, marketing, product and artificial intelligence.
My approach
I am interested in the point where a business need is still disorganised and needs to become a clear experience. Sometimes the answer is a website. Other times it is a product, an automation or a different way to explain what already exists.
I do not separate strategy from development too much. Knowing what can be built improves ideas, and understanding the business prevents technically correct things that nobody needs.
Clarity
A good idea should be explainable without hiding behind jargon.
Judgement
Choosing what not to do often improves a project more than adding another feature.
Detail
Perception is built from small decisions that become visible together.
Curiosity
Interesting solutions often begin by asking something nobody had asked.
Tools and territory